Top features:
- Discover how good your content can look with HDR and 4K upscaling
- Find shows you'll love with the Universal Guide
- A slim design and cable management for distraction-free viewing
Discover how good your content can look
Take your home viewing up a notch and witness all your favourite content come to life with the Samsung UE43RU7100KX 43" Smart 4K Ultra HD HDR LED TV.
With HDR technology you'll get scene-by-scene image mastering, so you'll be able to see the finer details in the picture, even when the setting is dark. Your old favourites will get a new lease of life, and new shows will burst from the screen.
Find shows you'll love
If you always seem to end up flicking backwards and forwards through all your streaming and TV content platforms, the Universal Guide is going to make life a lot simpler.
With all your favourites like Netflix, Prime Video, BBC iPlayer all in one place, switching between your on-demand shows and movies couldnt be easier - you'll get recommendations based on what you love to watch too. Even better, with One Remote functionality, you can control all your connected devices with just the one TV remote, so there will be less clutter on your coffee table.
The RU7100 works with Alexa and Google Assistant, so whether you're an Amazon Echo or Google Home household, your new TV will work seamlessly with your setup.
A slim design
Designed to be super slim and give you the maximum panel area for its size, the RU7100 looks lovely from every angle. With in-built cable management, it's easy to keep wires from all your consoles and content players under control, so you can enjoy completely distraction-free viewing, with nothing pulling your attention.
